Museums have and always will be a staple in communities, with the top 100 museums pulling in 176 million visitors each year. With museums being such a popular hotspot, it is important that they stick out.

In response to this is, Magic Museum is a brand identity for a museum focused on illusion magic. Focused on a dynamic age range from children to adults, the topic of illusions really has no age limit, and this brand identity offers something for everyone.

The brand identity covers many touch points to help to carry the brand message from posters to wet floor signs, the identity offers a wide range of views, and the exhibit title illusion, helps to lure in the audience to experience something new.