People in rural communities often live far apart, which can make them feel lonely and cut off, with limited access to community based events. Our project is a direct way to challenge this. Rural Roots is a community based and led brand event that aims to bring rural people together through the power of stories and experiences. Through our design we have create a brand that stays true to the heart of rural communities using a colour scheme inspired by this, whether it's tote bags, custom signage or personailsed stickers Rural Roots has the whole package to bring a community back together.