In a world that is ravished by many different campaigns, what really makes one stand out? A strong message and good branding helps these to stand out.

Presenting this campaign project, a cross over between lucy and yak and our ageing population, with a focus on older women 65+ who feel that they have lost their sense of personal style. For this project I have created a number of different outcomes from an animation to a bespoke bus pass, we have used bright colours, bold text and cheeky language to ensure that our campaign would stick out.